When the people at Bangalore-based bar Amber Rush came to us with the idea for a castle-themed tavern, we were instantly hooked. As the new kids on the block, it was crucial that the bar stood out amongst its competition. We were tasked with designing a logo system that reflected the unique theme of the bar.
Keeping in mind the theme for the establishment, we created a dynamic logo system with a custom font that was reminiscent of ye olde British tavern. The adaptable system was made of three key elements: the custom logo type, the swirl designs, and the monogram.