Amber Rush

Logo system for a castle-themed bar.

When the people at Bangalore-based bar Amber Rush came to us with the idea for a castle-themed tavern, we were instantly hooked. As the new kids on the block, it was crucial that the bar stood out amongst its competition. We were tasked with designing a logo system that reflected the unique theme of the bar.

It was crucial that while the logo was reflective of the theme, it should maintain a modern appeal. With that in mind, we created custom lettering for the logotype, in the style of old British newspapers.

Logo System

Keeping in mind the theme for the establishment, we created a dynamic logo system with a custom font that was reminiscent of ye olde British tavern. The adaptable system was made of three key elements: the custom logo type, the swirl designs, and the monogram.

Composite Logo

Logotype

Monogram

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